Health Canada’s Nutrition Facts education Campaign
Food labels are viewed as an important source of nutrition information by about 70% of Canadian consumers. A comprehensive review of existing and new consumer research pointed out some obstacles that consumers face when using the label. In order to help Canadians make healthier food choices, Health Canada launched the Nutrition Facts Education Campaign with a focus on using the amount of food and the % Daily Value (% DV) on the Nutrition Facts table. The program was developed in partnership with Food and Consumer Product of Canada.
In 2011, look for a national media campaign with television and print advertising. Educational information will also appear on food packages and in store messaging. Visit Health Canada’s website for more information. Educators and health professionals are important players in helping Canadians use the nutrition information on food labels to make informed food choices. Contact us if you have questions about educational opportunities, consumer research or food labelling.